Protecting South Africa’s Vulnerable Road Users

In South Africa, pedestrians, cyclists, and motorcyclists face a higher risk of road injuries and fatalities. Old Mutual Insure’s Car of the Year initiative is spotlighting vehicle technologies that enhance visibility and reduce the risk of collisions with vulnerable road users.

“Pedestrians account for nearly 40% of all road fatalities in South Africa.”

Pedestrians and Road Safety Challenges

Pedestrians account for nearly 40% of road fatalities in South Africa. However, the lack of safe infrastructure in many areas means pedestrians often share space with fast-moving vehicles, leading to dangerous situations.

Safety Features Benefiting Vulnerable Road Users

Modern cars include features like pedestrian detection and automatic emergency braking. These technologies can significantly reduce the risk of fatal collisions, especially in urban areas with high pedestrian traffic.

Community Engagement and Education

Raising awareness about road-sharing is essential to protecting vulnerable users. Programs that educate drivers and pedestrians about the importance of caution and visibility are critical to reducing fatalities.

The Isipho Sami Pledge

Old Mutual Insure’s Isipho Sami (My Gift) campaign encourages drivers to make South Africa’s roads safer for everyone. By respecting vulnerable users, drivers can contribute to a safer environment and offer a meaningful “gift” to their community.

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